ASU Denim Day


ASU Denim Day
April 25, 2018

Denim Day USA History

Italy, 1990s
An 18-year old girl is picked up by her married 45-year old driving instructor for her very first lesson. He takes her to an isolated road, pulls her out of the car, wrestles her out of one leg of her jeans and forcefully rapes her. Threatened with death if she tells anyone, he makes her drive the car home. Later that night she tells her parents, and they help and support her to press charges. The perpetrator gets arrested and is prosecuted. He is convicted of rape and sentenced to jail.

He appeals the sentence. The case makes it’s all the way to the Italian Supreme Court. Within a matter of days the case against the driving instructor is overturned, dismissed, and the perpetrator released. In a statement by the Chief Judge, he argued, “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.”

Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work. Wearing jeans has been a statement of protest every year since.” From History.

For the past 16 years, Peace Over Violence has run the Denim Day in L.A. and USA campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. The National Denim Day is observed on April 25, 2018. For more information visit,

ASU Denim Day History

2004 – Currently
Beginning in April 2004 during Sexual Assault Awareness Month, ASU students, staff and faculty have worn jeans in protest against sexual violence. In April 2011, large 4-inch gold stickers announcing "I'm wearing jeans today to protest sexual violence" were distributed to 3,000 participants. Denim Day at ASU continued to grow. In 2014 the color of the sticker was changed to teal, the color designated to sexual violence prevention. Today the teal sticker states "I Protest Sexual Violence" to allow those who are not wearing jeans to join the protest. ASU Denim Day aims to raise awareness about sexual violence, consent and healthy relationships. This year, there are four sticker options available with positive support messages to survivors who experienced sexual assault.

ASU Denim Day Activities and Events

*ASU Faculty and Staff, if you would like to receive stickers for your department, please fill out the sticker request at You must be signed into MY ASU to fill out the form.

Wear Jeans and the “I Protest Sexual Violence” Sticker
April 25
On Denim Day Sticker Pick-up Locations and Information Tables:

Downtown Phoenix

11 a.m. - 2 p.m. at Taylor Mall


11 a.m. - 2 p.m. at Backus Mall North


11 a.m. - 2 p.m. on Hayden Lawn


11 a.m. - 2 p.m. at Breezeway

Denim Day Links